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App Store Optimization 101: The Best Ways to Do It Easily

To make the processes in their day to day activities easier, most companies today are creating and developing apps. By managing apps, there are business ways that can make things easier. These apps are meant to promote their business. Another way for increasing the optimization probability of your app store is to use the Google play app marketing strategy. It allows app easier to set up, diversify the incomes, and even grow the name of the brand. To users, and if it is not visible then all the app strategies that you are going to use won’t be effective. This article will talk about how to do app store optimization which will help all developers or brand owners to introduce and promote the apps without the need to pay for ads to do it. The basics and core principles for making it happen are all things you are going to learn today.

A strong approach to marketing your apps or optimizing the app store itself are what you can do by following these two best tips.

Use high quality app icons. If you are a user, you will surely prefer to search and choose an icon that looks good and attractive. This principle must be in conjunction with how they should look and appear to users by getting high quality app icons. Clean looking apps are what users preferred to use. Most users will only choose informative and memorable app icons. Remember this important rule, don’t use texts as your app icon. The focus must be centered on creating a good and attractive icon design for the app. It is a rule that texts are not used as an app icon for games. The goal is to make it clean and simple. You can conduct a research about all your competitors and what app icons they use if you are not sure on what will be the design of your app. Create something that is easy to spot even for newbie app users and one that will stand out as the best among the rest. One tip, if most of your competitors are using blue icons, then try color red.
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Title and descriptions must be optimized. One important concept you need to remember is KISS (keep it short and simple). The title of your app must be short and to the point. There is a way to make sure that users can easily search for your app, including the keywords in the title as much as possible. This is another way to get the ranking results for your app higher. It should include a brief description about how it is significant to users. The usual number of words is up to 4,000.
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These two ways are important in to create a strong marketing strategy for your apps and optimizing your app store.