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Trade Booths In a Trade Show Small companies enter the public eye, new products get announced and major players give projections. Trade booths give companies the first impression which is very important. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced. With so much riding on how your trades show display, you have to look at it seriously. There are a handful of questions you have to ask when designing your booth. Some of these considerations include: what your competitors booth looks like, the previous booths done by the company, size and also what one is planning. The factors are discussed in length below. The size of the booth Just like trade shows come in different shapes and sizes, so should booth be different. Large booths are required for large booths such as the consumer electronics show. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves.
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It is however important to note that not all trade shows will require large booths. If the exhibitions are not worth millions of dollars, then the booth should also not be that large. However, you want to make your booth large enough to attract customer eyes. How large should the booth be then? The other thing to consider is the display so as to determine the size of the booth.
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Compare Your Trade Show Booth to Other Booths Before designing, consider what your competitors are doing and what you have done in the past. By looking at what your company has put out before, you can try and keep any established themes. The displays and development of product relates to brand retention. An attendee should be able to recognize your company’s brand without even thinking as this ensures that they can easily get in to ones booth to listen to the presentation. For one to remain competitive, they have to look at the competitors booth. You do not want to develop a reputation of being behind the times’ by not having a booth that is in some way similar to your competitors. By examining their past booths, you can get a feel for what they may bring to the next show. There should be no imitation of designs, they should only be similar. For instance if an open air display is what everyone is doing, do the same too. Highlighting products in our booths The simplest idea for the design is to remember your product. It is a very big crime when a company builds a brand that does not highlight its products. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.